Lam is going to use feedback from eBay customers to design a line specifically for them. Lam describes the new line as "a unique and innovative opportunity to reach new and existing customers directly and to create fashion they desire." With eBay having 93 million users, Lam wants to introduce his line to a wider audience.
Lam is not the first person to design for eBay. Narciso Rodriguez created a Spring 2010 diffusion line for eBay users. What differentiates Lam's upcoming line from Rodriguez is that it is more "crowdsourced," as eBay calls it. Lam wants his line to appeal to what the consumer wants so that they get what they really want.
According to eBay, "the designer will unveil a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011 and invite shoppers to vote for their favorites on eBay.com. The final collection will be available for purchase in Spring/Summer 2011 at accessible, fixed price points-delivering shoppers immediate, in season access to Lam's signature designs at excellent value, exclusively on eBay."
EBay is really trying to move away from simply vintage and used products to selling new, exclusive items. Although there is always going to be a wanting for flea market items, there is a larger market and a larger market growth for new items. The market for flea market items is probably not going to increase in the near future.
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This is actually really cool. I've never bought off Ebay, but I have used it as a resource when I can't find a purse or pair of shoes on any other online shops. The crowd-sourcing idea is also really innovative; I will definitely be intrigued to see how affordable and every-day wearable these fashions turn out to be.
ReplyDeleteThis is really interesting..I'm not really an eBay shopper either but I like that they are trying to do something other than sell flea market items. Teaming up with a well known designer seems to be an excellent way to change their image a bit, I am curious to know how this all works out and if people actually vote on the fashions. Are they doing this to make the designs more affordable?
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